Your healthcare should not be confusing, delayed, or built around insurance friction.
FIRE health uses a direct primary care membership model to give entrepreneurs, operators, builders, and high performers direct access to proactive healthcare. Instead of paying every time you need help, waiting for insurance approvals, or trying to squeeze your concerns into a rushed appointment, members pay one flat monthly fee for access to care that is built around prevention, performance, and real-life schedules.
This model gives us the freedom to focus on the relationship, not the billing system. You get more access, more clarity, and a health team that can help you stay ahead of issues before they become bigger problems.
for High Performers
$349/month
$549/month
$49/month per child
1 month free
(Lifetime Membership Lock)
Founding 50s receive:
FIRE health membership is designed to make primary care more accessible, proactive, and useful. Instead of waiting until something becomes urgent, members can get support early, ask better questions, and build a health strategy that fits the way they actually live.
Get convenient virtual access to your care team without needing to delay care or rearrange your entire day around a traditional appointment.
When something comes up, you have a clinical team available to help you take the next step. This may include support for common illnesses, minor concerns, medication questions, and new symptoms.
For ongoing conditions, your membership gives you a more consistent way to stay connected, review progress, and adjust your care plan over time.
Your health is connected to your habits, stress, decisions, and daily routines. Life coaching calls help support the behavioral side of long-term health.
High performers need more than basic sick care. Performance coaching helps address the areas that impact energy, focus, resilience, recovery, and consistency.
FIRE health includes annual labs through LabCorp to help monitor key health markers and guide proactive conversations about your overall health.
Traditional healthcare often makes access harder than it needs to be. Patients deal with insurance billing, co-pays, rushed visits, long waits, and unclear costs. That system can make it easy to postpone care until a small issue becomes a larger one.
FIRE health is different.
Our membership model helps remove the common barriers that keep people from getting care early. You pay a flat monthly fee, and we focus on providing direct, responsive, relationship-based care.
That means:
This is care designed for people who value their time, their health, and their long-term performance.
No. FIRE health is not health insurance.
FIRE health is a direct primary care membership. Many members still keep insurance for emergencies, hospital care, surgeries, specialist care, imaging, and other major medical needs. Your FIRE health membership is designed to make everyday primary care, proactive health planning, virtual access, coaching, and ongoing support easier to use.
For many people, this combination works well: insurance for major medical events, and FIRE health for the primary care relationship that helps them stay ahead.
FIRE health was designed for people who are used to making decisions, solving problems, and thinking long term.
Our members are often business owners, executives, entrepreneurs, investors, operators, professionals, and builders who understand the value of proactive systems. They do not want to wait until burnout, fatigue, metabolic issues, stress, or preventable health concerns disrupt their momentum.
They want a healthcare relationship that helps them stay sharp, healthy, and prepared for the future.
FIRE health is a strong fit for people who want:
FIRE health can also be a powerful healthcare solution for employers.
For companies that do not currently offer insurance, a direct primary care membership can give employees access to practical, relationship-based healthcare without the high overhead of traditional insurance premiums.
For companies that already offer health insurance, partnering with FIRE health may help improve access to primary care while supporting a more proactive approach to employee health. When employees can get care earlier, ask questions sooner, and address health concerns before they become more serious, the entire organization can benefit.
Employer memberships may be a strong fit for:
Most people do not need more healthcare complexity. They need better access, better conversations, and a clear plan.
FIRE health was built to help high performers stop postponing their health. With direct access, virtual care, proactive labs, coaching, and a membership model that removes common barriers, your care becomes easier to use and easier to prioritize.
You are already intentional about your time, your money, and your future. Your health deserves the same level of attention.
Built for Individuals and Families That Want More from Their Healthcare
