Healthcare for
High Performers.
Built for FIRE.

You don’t delay decisions in business — but most people delay their health.

FIRE health is a health operating system for entrepreneurs, operators, and builders who want real access, proactive care, and sustained performance on the path to financial independence.

Built by entrepreneurs. Led by a physician. Designed for people who expect systems — not excuses.

Smiling man and woman standing together on a transparent background
No Insurance Needed

Get care without waiting on insurance approvals, referrals, or unnecessary administrative delays.

No Rushed Visits

Spend more time talking through your health, goals, symptoms, labs, and next steps with a team that knows you.

Flat Membership Fee

One predictable monthly membership gives you direct access to included care, guidance, and support.

Built for Mobile Lives

Virtual-first access makes it easier to get care from home, work, or wherever life takes you.

why we built FIRE health

The Problem

Most high performers don’t ignore their health.

They postpone it.

Appointments are inconvenient.

Care feels reactive.

Labs are “normal,” but energy, focus, and resilience aren’t.

So problems get addressed late, when they’re expensive — in time, money, and momentum.

FIRE health exists to remove friction so you can address health issues early, stay in control, and keep performing at a high level while you build long-term freedom.

Led by a physician and behavioral health counselor who are also entrepreneurs outside of the clinical space, we experience the same tradeoffs, time constraints, and pressures as the people we serve. That’s why FIRE health was built — to create a system that actually works for high performers in the real world.

This isn’t theory.

It’s lived experience, applied intentionally.

Joel Malin, Clinical Coach and Dr. Jonathan Wade DO FAAFP. Founders of FIRE health.
Joel Malin, Clinical Coach and Dr. Jonathan Wade DO FAAFP. Founders of FIRE health.
Made

for High Performers

the FIRE health model

How This Is Different

Traditional healthcare is built for volume and sickness. FIRE health is built for continuity, wellness, and performance.

This is not concierge medicine. This is direct primary care designed for people who don’t want friction between insight and action.

Fewer patients. More access. Better outcomes.

Professional woman working on a laptop in a modern office setting
0 %
Remote

so you can focus on your goals without sacrificing your health.

WHAT WE OFFER

Our Medical Services

Direct / Unlimited Clinical Access

You text your clinical team and get real guidance — fast. No bots. No call centers. Just real conversations with people who know you.

Same-Day or Next-Day Virtual Visits

When something comes up, you don’t wait weeks. Care happens when it matters — not when the calendar allows. Set up a telehealth visit or utilize async messaging so we can provide care sooner.

Performance-Based Labs

Labs ordered at wholesale pricing and interpreted for optimization, not just survival. We have designed the lab process just like our care: complete it anytime, from anywhere. Then, send it in and get results once they are available.

Life & Performance Coaching

Stress, focus, and burnout are treated like the business risks they are — proactively.

Medication Without Friction

No insurance hurdles. No unnecessary delays. Decisions made quickly and intentionally.

Quarterly Performance Reviews

Your health strategy is reviewed and adjusted regularly — before small issues compound.

More Services

Low Cost Services

In addition to included membership services, FIRE health members may have access to select low-cost options designed to make medications, wellness support, and advanced care easier to access without unnecessary friction or inflated pricing.
Rx Medication Program (myDPCrx)
GLP-1 Weight Loss Program
Functional Wellness Program

Founding 50s Receive

(Lifetime Membership Lock)

Founding 50s receive:

Founding 50 Offer

Lifetime Membership Lock

$149/Month

FIRE health is currently offering Founding 50 Access for a limited number of early members. Founding 50s receive direct access to our care model at a locked-in lifetime membership rate that will not be offered again.

Only 50 Founding 50 spots are available.

If it’s a mutual fit, you’re in.
If not, we’ll point you in the right direction.

Reviews

From FIRE health Members

Built for Individuals and Families That Want More from Their Healthcare

Fire Health orange FH icon
Angela

FIRE health has opened my eyes to a better way to provide care for myself and my family. Wherever life or work takes us, we know we can reach them for help.

Fire Health orange FH icon
Paul

My small business team raves about the access to care and not spending hours in a waiting room or urgent care. It’s an invaluable resource for my team and my growing business. Providing them access to FIRE health has easily doubled my productivity

Fire Health orange FH icon
Nathan

I never envisioned having a ‘coach’ to help me through life and business issues…let alone one that can take care of blood pressure or my son’s cold. My overall health, physical and mental, has greatly changed with FIRE.

Ready to Build Your Healthcare Around Your Life?

You’re already intentional about your time, money, and future. Your health deserves the same level of attention.

Apply for Founding 50 access and build a health system that supports your performance — not one that reacts when it’s too late.